However, when you manage multiple brands this way you can’t share creative assets (e.g. Some providers, for example MailChimp and SendInBlue, allow connecting the same user to multiple accounts, which offers a convenience of not logging in/out of client accounts. ***MailGun’s Flex is a pay-as-you-go plan that allows you to send any email frequency, we chose x2 monthly frequency to make comparison more comparable to SendGrid and SendInBlue. **Since this post focuses on marketing (aka newsletter or broadcast) email campaigns, we are comparing to SendGrid’s Marketing and not API plans pricing. *SendInBlue offers a Lite plan for $25/month, that includes 40,000 emails per month, but on this plan SendInBlue logo isn’t removed and features are very limited so it’s less comparable to other providers. Use our comparison tables below to help you find the best platform for all your email needs. transactional from SendGrid and marketing from MailChimp) consider consolidating all your email in a single platform with a single price point, with unified customer data and real-time engagement tracking across email types. If you send a variety of campaign types from different platforms (e.g. Bulk Email Marketing Service Providers Comparison If you send a lot of content updates to your entire list then subscriptions based on list size with high or unlimited sending can offer better ROI.
If you maintain a large contacts list but send infrequent bulk (newsletters, promotions) campaigns then pay-as-you-go pricing may be more favorable. Most providers seem to have their pricing tiers defined based on 5000 contact increments and email marketing plans tend to be based on 2-4 emails per month to all contacts. If the list is fast growing, which is often the case for blogs or startups then future pricing should be considered as well. One factor that prospective customers need to be aware of is pricing tiers. For the purposes of comparison we listed pricing on pay-as-you-go plans based on engagement with a list 2 times per month. Subscriptions is the most common pricing model for bulk email marketing service providers, and pay-as-you-go plans are preferred by providers focusing on transactional email sending (e.g. For example, transactional email leader SendGrid has separate pricing for transactional and marketing campaigns. A combination of one of the models above plus overage charges for sending emails above allocated limits.Pay-as-you go plans with volume discounts where the customer is charged based on number of emails sent through a provider platform.Typically, these type of plans allow for unlimited emails per month, or the monthly sending limit is based on sending 3+ emails per month to the entire list stored. Subscriptions based on number of contacts (aka subscribers) stored on the platform.There are 3 main pricing models used by email marketing service providers: We picked a few niches and their leaders for this guide. MailChimp, VerticalResponse), enterprise (InfusionSoft, HubSpot), and bloggers (ConvertKit), to low cost transactional email (SendGrid and MailGun) and platforms that integrate with 3rd party services (BigMailer and Sendy) behind the scenes. There are many niches in the email marketing industry and many providers focus on one, from small businesses (e.g. We put together this guide to hosted solutions covering some niche leaders, and will be expanding and refreshing the data every few months. There are over 300 email marketing service providers listed on leading review platforms like Capterra and Go2Crowd, so choosing the right provider for your business is not an easy task.
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